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About Us

As an entrepreneurial boutique operation, Prime Artists is flexible and nimble enough to provide strong outcomes for our musicians & creators. We are event producers, marketing gurus, and digital media creators with decades of experience to support our clients in all ways. 


Recently named by Billboard Magazine as a Dance Power Players for the second year in a row, Adam Lynn & Zach Ruben co-founded Prime Artists in 2018 under the Prime Partners (PSG) umbrella.


 PSG is the fast-growing full-scale production and promotions company in the US - producing over 1200 events around the world since its inception (over 200,000 tickets sold in 2019). Prime Social Group’s specialty resides in listening to the Millennial and Generation Z markets and bringing the “next big thing” trends to them. 

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Adam Lynn


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Zach Ruben



William VanOrsdel

New Business Development

Logan Cassidy

Artist Manager/President

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Harrison Bamel

Artist Manager


Notable Mentions

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Power Players two years in a row